The truth behind the “Bing” hype.

In recent weeks, we’ve noticed a surge in clients calling us to ask questions like “what’s up with Bing?” Or, “are you optimizing for Bing?” Even “are you taking advantage of Bing?”

In other words, people want to know that their search engine optimization company is taking special steps to ensure adequate representation on the newly created, much hyped search engine. And to answer the first question, what’s up is MSN’s umpteenth attempt to create a search engine that garners a significant amount of market share from its more formidable rivals – namely Google and Yahoo!. Microsoft has not been shy to promote the new engine; the current advertising campaign is estimated to cost around $100 million.

9 Marketing Tips from a Six-Year Old’s Lemonade Stand

Article by Jim Lodico

The other day my daughter, Sophia, announced that she wanted to set up a lemonade stand.

Seeing as how I didn’t really want to spend the better part of my weekend selling lemonade, I tried to talk her out of it by showing her how much she’d need to spend to buy the lemonade mix, get the cups, that sort of thing.

Regardless of my best efforts, there was no changing her mind. She wanted to go into business and there wasn’t anything I was going to do to stop her.

So as I succumbed to my role as venture capitalist in her first business startup. I decided that at the very least, this would be a great chance to teach my daughter about counting money, basic business principals, that sort of thing.

Top Ten Reasons AJAX is Here to Stay

By Andre Charland

It’s an understatement to say that AJAX(asynchronous JavaScript and XML) is hot right now. There’s a lot of hype; no one can argue that. It went from a geek buzzword in February to being profiled on CNN in October. So, let’s look at why AJAX is here now, and why it’s going to continue to grow and will definitely still be around for a while. So, in late-night talk show style, I’ve put together a top 10 list.

Tips for brand building with web design

First of all, what is a brand? A brand is a symbol. Symbols are designs which represent something else, and a brand is meant to package all of the experiences and characteristics into an abstract construct.

This construct can be evoked using consistent imagery, sounds, phrases and logos with which people come into contact.

Brands are very important as they help you win customers and they also help you to keep them.

They do this by awakening the associations and experiences you previously had with the brand, or have seen through advertising, when you come into contact with the brand at key stages. For example, when deciding what product to purchase out of a selection of similar items.

An artistic tribute to the king, Michael Jackson

All around the world, people are mourning for the loss of Michael Jackson. At Sweet Mag, we are deeply saddened as well.

As a token of appreciation to your contributions Michael, here is an artistic tribute to you.

Rest in peace, Michael.

Do you make full use of your web traffic?

In today’s online world, people have very short attention spans and are also much more selective on where they spend time. You may have what they are looking for, whether it’s for sale or free info, but if they deem your site, unprofessional or are distracted by too many other elements on your site, they have gone. This is why website design is so important in getting a visitor to take action. Either by buying what you’re selling or signing up on a mailing list, program, rss feed, bookmarking etc..